Stergios Gogos Stergios Gogos AI Video AdsVideo EditingAboutMy Role: Concept-to-Finish Editor I served as the lead editor and creative director for this A|RCHIVE commercial. My primary objective was to transform raw stock footage into a polished, high-prestige brand world. The Narrative Editing Process To begin, I established a specific mood through a stark black-and-white to color grade. Specifically, I used …