My Role: Director and Commercial Editor
I directed and edited this 12-second spot for "Miga Wich" with a focus on maximum visual impact. Beyond the edit, I developed the shop’s visual identity from scratch, creating a custom logo and sourcing premium B-roll to build a cohesive brand world.
Crafting the Visual Identity
To begin, I established the Miga Wich brand through intentional motion and a custom soundscape. Specifically, I engineered the music and SFX to grab the viewer’s attention within the first two seconds. Consequently, the commercial feels like a premium broadcast spot rather than a simple assembly of clips. Furthermore, I utilized bold typography and split-screen layouts to convey a sense of modern prestige.
Technical Execution in Premiere Pro
First, I performed the narrative assembly and pacing within Adobe Premiere Pro. This project served as a technical showcase for how deliberate cuts can define a brand’s tone. Therefore, the workflow involved syncing dynamic transitions with heavy-hitting audio cues. Finally, I integrated the fictional branding elements to prove that professional post-production can make any concept feel market-ready.
